Everything to analyze a franchise network
From franchisor verification to complete market study, MASOF Studies Franchise covers the entire analysis process.
Feasibility Studies
Complete market studies with zone potential, competitive analysis and financial projections. Ideal for building a solid franchise business plan.
Franchise Network Profiles
Consolidated profiles for each network: sector, entry fees, royalties, network size and key metrics to objectively compare franchisors.
SIREN Verification
Automatic SIREN check of the franchisor against official databases to confirm legal existence, active status and absence of insolvency proceedings.
INPI Verification
Trademark registration check with INPI with a verification badge displayed on the network profile.
Trust Score
Network reliability indicator (0-100) based on SIREN, INPI verifications and available financial data. The higher the score, the more reliable the network.
Multi-sector Studies
All franchise sectors covered: food service, retail, services, beauty, real estate and more. Built-in sector benchmarks to position your project.
All franchise sectors covered
MASOF Studies Franchise adapts its analysis models to the specifics of each sector for relevant and actionable market studies.
Food Service
Fast food, fast-casual, themed restaurants, dark kitchens and delivery concepts.
Retail & Commerce
Fashion, grocery, home decor, home furnishing and specialty retail.
Personal Services
Home care, tutoring, moving, concierge and local services.
Beauty & Wellness
Hair salons, beauty, spa, fitness, wellness centers and specialized institutes.
Real Estate
Real estate agencies, property management, property diagnostics and transaction services.
Automotive
Repair, maintenance, rental, car wash and vehicle inspection centers.
Business Services
Consulting, recruitment, professional cleaning, maintenance and outsourced B2B services.
Construction & Renovation
Energy renovation, insulation, carpentry, plumbing and construction services.
Verified data and authoritative sources
MASOF Intelligence cross-references multiple independent data sources to ensure the reliability of every franchise market study.
Google Places API
Identification of direct and indirect competitors in your catchment area. Real-time data: customer reviews, ratings, hours and footfall for over 60 franchise sectors.
INSEE & Socio-Economic Data
Official demographic data: population, median income, socio-professional categories and demographic trends. Essential for evaluating catchment area potential.
Sirene Registry & RCS
Automated SIREN verification against the national business registry. Confirmation of registration, legal status and effective activity of the franchisor.
INPI & Trademark Registries
Franchise trademark registration check with the Institut National de la Propriete Industrielle. Verification of the brand's legal protection.
Who is it for?
MASOF Studies Franchise is designed for all stakeholders in the franchise ecosystem.
Why conduct a market study before investing in a franchise?
Investing in a franchise represents a major financial commitment, often between 50,000 and 500,000 euros depending on the sector and brand. Before signing a franchise agreement, it is essential to validate your project viability through a rigorous franchise market study. This feasibility study answers critical questions: does the concept work in your geographic area? Is local demand sufficient? Does the competitive landscape leave room for a new player?
Beyond market analysis, verifying the franchisor itself is a step too often overlooked. A franchise network may display impressive growth while concealing structural weaknesses. SIREN verification of the headquarters confirms the legal existence and active status of the franchisor company. Trademark verification with INPI ensures that the brand's intellectual property is properly protected. Without these checks, the franchise candidate is exposed to significant legal and financial risks.
This is precisely why MASOF Studies Franchise automates the entire process. The platform cross-references demographic, economic and competitive data for your target area with the characteristics of the franchise network. The network trust score, rated from 0 to 100, synthesizes SIREN, INPI verification results and financial data analysis into a single readable indicator. The generated bankable report is structured to support your funding applications with banks, a decisive asset to add credibility to your case.
Frequently Asked Questions
Answers to the most common questions about franchise market studies and MASOF Studies.
Is a market study mandatory to open a franchise?
While a market study is not a strict legal obligation for the franchise candidate, it is essential in practice. The franchisor must provide a Pre-Contractual Information Document (DIP) including a market overview, but this analysis often remains general. Conducting your own franchise market study lets you validate the potential of your specific catchment area, compare the franchisor's figures with local reality and, most importantly, convince your bank when applying for funding. MASOF Studies automates this analysis by cross-referencing demographic, competitive and economic data.
How does MASOF Studies verify the reliability of a franchise network?
MASOF Studies Franchise performs a systematic double verification of each network. First, the SIREN of the franchisor's headquarters is checked against official databases to confirm the company's legal existence, active status and absence of insolvency proceedings. Second, the trademark registration is verified with INPI to ensure the brand's intellectual property is protected. These checks feed the network trust score, a composite reliability indicator rated from 0 to 100.
What is the network trust score and how is it calculated?
The network trust score is a proprietary MASOF Studies indicator, rated from 0 to 100, that evaluates the overall reliability of a franchisor. It is calculated from objective and verifiable criteria: SIREN validity and company legal status, INPI trademark registration, network seniority, number of active franchisees, available financial data and consistency of declared information. The higher the score, the stronger the guarantees of seriousness and sustainability for the franchise candidate.
Can I get a bankable report to convince my bank?
Yes, MASOF Studies Franchise generates bankable reports specifically designed to support your funding applications. These reports include zone potential analysis, financial projections, competitive study, verified franchise network profile and trust score. The format is structured to meet banking expectations and facilitate your loan application review. It is a professional document that adds credibility to your project with your banker.
Which franchise sectors are covered by MASOF Studies?
MASOF Studies Franchise covers all franchise sectors: food service (fast food, dine-in, dark kitchens), retail and specialty commerce, personal services (home care, tutoring), beauty and wellness (hair salons, beauty, fitness), real estate (transactions, property management), automotive (repair, maintenance), business services (consulting, cleaning, recruitment) and construction/renovation. The analysis models are adapted to the specifics of each sector for relevant results.
Ready to launch your franchise study?
Create your MASOF Suites account and access MASOF Studies Franchise immediately to analyze networks and generate your market studies.