Localised EVCI market studies for Charge Point Operators
Planning to deploy a charging station? We deliver granular, field-based market studies to validate the feasibility of each site and forecast the traffic it can generate.
Every study is built on the ground, with local data, stakeholders and market realities. No copy-paste, no generic models.
At a glance
Why MASOF
What makes our market studies different
We are not a generalist engineering firm. Every study is built on the ground, for the ground.
Field, not desk
Our studies are built with local data, on-the-ground stakeholders and market realities. No generic templates.
Multi-market
A rare ability to deliver studies across markets with radically different regulations, standards and cultures.
Pure EVCI expertise
We are not a generalist engineering firm. EVCI is our core business, in high-complexity geographies.
Decision-grade deliverables
Our reports are made for decisions, not decoration. Explicit assumptions, documented scenarios, actionable recommendations.
Study contents
10 chapters to decide with confidence
Each study covers the entire decision chain: from geographic context to financial analysis, from multi-criteria scoring to an operational action plan.
Executive summary
Strategic verdict, site strengths and risks. Composite score and opportunity classification.
- ›Overall strategic verdict: low / good / strong opportunity
- ›Key competitive advantages of the site
- ›Risk factors and watchpoints
- ›Full competitive SWOT analysis
Site presentation & geography
Complete site identification, neighbourhood profile, road traffic and surrounding environment.
- ›GPS coordinates, local authority, catchment area, population
- ›Road traffic by axis (estimated AADT)
- ›POI mapping: retail, hospitality, public services
- ›Accessibility analysis (road, rail, public transport)
Socio-economic analysis
Demographic and economic profile of the catchment area, structural demand drivers.
- ›Population, income, employment, socio-professional structure
- ›Traffic generators: tourism, businesses, residential
- ›Target user profiles and mobility behaviour
- ›5- and 10-year catchment area projections
National & regional EVCI context
EVCI market status, EV fleet data, government targets, applicable regulatory framework.
- ›Public and private charge points, operator market shares
- ›EV fleet in circulation and registration trends
- ›Regulatory framework: LOM, AFIR, RE2020, TIRUERT
- ›Local EVCI master plans (SDIRVE, local authorities)
Competitive analysis (5 km radius)
Exhaustive mapping of all present and planned operators, identification of charging deserts.
- ›Full inventory: Tesla, Ionity, Electra, Fastned, TotalEnergies, Lidl, public networks…
- ›Power, number of charge points, pricing by station
- ›Identification of DC charging deserts and white zones
- ›Competitive threat analysis (SDIRVE, private operators)
Potential demand analysis
Addressable EV fleet estimate, charging session projections, target user profiles.
- ›EV fleet estimate: residents, tourists, professionals, transit
- ›High / base / low scenarios with 3- and 5-year projections
- ›Estimated DC and AC charging sessions per month
- ›6 target user profiles with behaviour and potential
Technical recommendations
Projected infrastructure, deployment scenarios, equipment and grid connection recommendations.
- ›Scenario comparison: compact, central, extension
- ›DC / AC power sizing, OCPP protocol
- ›Grid connection: CRF ENEDIS/CEB, C4/C5 contract
- ›PMR accessibility, contactless payment, eMSP interoperability
Financial projections
Investment estimates, revenue projection, costs, EBITDA and cash flow over 5 years.
- ›Detailed CAPEX: charger, civil works, connection, signage
- ›Annual revenue projection: DC + AC + TIRUERT
- ›Operating costs: energy, maintenance, supervision
- ›EBITDA, net cash flow, estimated ROI per scenario
Site scoring grid
Weighted multi-criteria scoring across 7 axes, composite score and potential classification.
- ›7 weighted criteria: location, demand, competition, grid, traffic, regulation, profitability
- ›Score out of 10 per criterion with commentary
- ›Final composite score and classification (low / good / high)
- ›Benchmark against previously analysed sites
Phased action plan
Operational roadmap in 5 phases, from grid feasibility to potential extension.
- ›Phase 1: Grid feasibility report, land qualification, council contacts
- ›Phase 2: Occupation agreement, design, ADEME grants
- ›Phase 3: Civil works, connection, installation, commissioning
- ›Phases 4-5: Commercial opening, KPI tracking, extension
Final deliverable: full report + executive summary + stakeholder presentation
In English or French, adapted to the standards of local funders and decision-makers.
Our method
From brief to decision, in 4 steps
Scoping & brief
Defining the scope: target geography, number of sites, strategic objectives, budget, timeline. We start from your challenges, not a template.
Field data collection
Traffic data, local surveys, grid analysis, competitive inventory, regulatory context. Each market has its own sources.
Analysis & modelling
Data cross-referencing, multi-criteria scoring, economic modelling, scenario building. Every assumption is explicit and traceable.
Delivery & presentation
Full report, executive summary, stakeholder presentation. We remain available for iterations and post-delivery questions.
Geographies
Our field knowledge, market by market
Each study is grounded in local reality. We only work on markets where we have an effective presence and network.
Mauritius & Indian Ocean
Based locally since 2022. Deep knowledge of the CEB grid, hospitality and real estate sectors, tourism flows and ongoing decarbonisation policy.
France (mainland & overseas)
Mastery of the LOM framework, RE2020, EVCI decree. Site studies for incoming investors and strategic advisory for local authorities on master plans.
UAE & Qatar
Fine reading of Gulf dynamics. Capital-intensive projects, high-quality standards. Technical EVCI mastery combined with cultural and business understanding.
Djibouti & Ethiopia
Regional logistics hub and sub-Saharan Africa's most dynamic automotive market. Open window of opportunity for first movers.
In practice
What you receive in every study
A complete, ready-to-use report built to serve as the basis for your investment decisions and negotiations.
Scoring grid
Financial projection
Indicative example from a real study. Each study is unique.
Typical action plan
Who it's for
You're a CPO and need concrete answers
Is this site viable for a charging station?
What vehicle traffic can I expect at 3 years? 5 years?
Can the local electrical grid support the infrastructure?
What are the real connection and deployment costs?
What is the existing and planned competition in the area?
Which pricing model maximises profitability in this market?
Our commitment
Every study we deliver answers these questions with verified data, documented scenarios and actionable recommendations. We stand behind the quality of our analysis and the relevance of our recommendations.
Let's talk about your next site
Free 30-minute pre-study to scope your needs and assess whether a market study is the right next step.
Guaranteed response within 24 hours.